THE PLAYBOOK

In basketball the PLAYBOOK is a compilation of strategies the team can use to respond to different situations that arise during games.

We use the term Playbook to describe the repertoire of marketing literature items needed to achieve a specific marketing objective.

For example, the Playbook for the upcoming launch of a new digital weighing balance might include

• Brochure in colour print and PDF media
• Web home page announcement
• Short form web brochure
• Press announcement
• Technical data sheet
• Introduction to maintenance and calibration services
• Sales team training materials

This Playbook comprises documents that share common components.

Businesses can save time, money, and stress by managing their marketing assets in Playbooks in a single respository (or file folder system). There many document components and document structures can be securely stored and easily shared.