COMPONENTS OF A PRODUCT BROCHURE

These are some typical components in a product brochure:

• Title
• Tag line
• Target market challenges and trends
• Summary product description
• Full product description
• Product benefits
• Product features
• Examples of application
• Technical specifications
• Maintenance, repair and warranty information
• Training information
• Corporate overview
• Call to action
• Contact details

Each of these components is likely to be shared with one or more additional fixed-content documents including white papers or case studies. Also some of these components can be re-purposed in variable content documents like sales proposals.
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